Archive - Rooshy’s Substack

Ayurveda for Beginners

5 simple ways to reconnect with your soul and your purpose

Jul 22 •

A Love Letter to the Color Blue

Attention: Pantone 2728 C, a.k.a. “Hyper Blue”

Jul 21 •

My Top 10 Sources of Inspiration

On getting unstuck and finding my way back to myself

Jul 17 •

Ayurveda Is the Antidote to a Beauty Industry That Keeps Us Hungry

On beauty as a relationship rooted in care, not consumption

Jul 15 •

Betting on Yourself is a Kind of Misery

On ambition, pain, and the quiet war of creating something real

Jul 12 •

One Brand Can’t Carry a Culture

“Aren’t there other Ayurvedic beauty brands? What makes yours different?” This is for every founder who’s had to explain their right to belong

Jul 9 •

Why I’m (Still) Building AAVRANI

Reflecting on my entrepreneurship journey so far and why I’m still choosing this path, even when it’s hard

Jul 7 •

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